How to Make a Poll in Klaviyo (and Actually Get Responses That Matter)

Wondering how to gather insights like “What products should we launch next?” or “How did you hear about us?”

Although Klaviyo doesn’t offer a dedicated “Create Poll” button, you can still build effective polls and surveys using its built-in features and third-party tools.

And once you do, you’ll unlock powerful zero-party data (customer info they choose to share with you) that drives better segmentation and personalization.

In this guide, we’ll walk you through exactly how to make a poll in Klaviyo, show you real methods that work, and share the tools pros use to level up survey design.

The Power of Klaviyo Polls and Zero-Party Data

Before jumping into the “how,” let’s talk about the “why.”

A poll or survey is more than just a tool for collecting information; it is one of the most direct and effective ways to gather what is known as zero-party data.

This is data that a customer proactively and intentionally shares with a brand, such as their interests, preferences, and communication habits.

When this data is collected via a poll or survey, it is automatically captured and stored as a custom property on a subscriber's profile within Klaviyo.

This new information becomes the foundation for advanced segmentation and personalization that goes far beyond simple purchase history or website behavior.  

Running polls in Klaviyo isn’t just for curiosity. It helps you:

1. Gather zero-party data

You can learn customer preferences straight from the source. 

In an era of increasing data privacy concerns and the deprecation of third-party cookies, zero-party data is an invaluable resource that allows a brand to create a more authentic and personalized connection with its audience.  

2. Segment smarter 

You are able to split audiences based on interests, habits, or satisfaction.

By using poll data, businesses can transition from sending generic, mass emails to delivering content, recommendations, and offers that feel hand-picked for each individual customer.  

3. Boost engagement 

Emails and pop-ups with polls often get higher clicks.

For example, a welcome series can be personalized based on a subscriber's answers to a style quiz, leading to curated product recommendations and higher engagement rates.

4. Test product ideas 

You can validate before launching (cheaper than guessing wrong).

Post-purchase surveys can be used to measure customer satisfaction, like a Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT), and the responses can be used to trigger automated flows that either ask for a public review from a happy customer or offer support to a dissatisfied one.

Method 1: Quick Polls with update_property_link

This is Klaviyo’s native method to create lightweight polls or multiple-choice surveys without any added cost.

Instead of embedding a poll widget, you use clickable links that update subscriber properties in real time.

However, it is limited to a single question and redirects the subscriber to a confirmation page after they click.

It lacks the advanced design, logic, and multi-step capabilities of a third-party tool.  Here is a step-by-step guide to creating a simple Klaviyo poll using this method:

1. Identify or Create a Custom Property
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Before building the poll, a custom property must be defined within Klaviyo to store the responses. 

For example, a property could be named "Favorite_Product_Category".  

2. Draft the Email

In a Klaviyo email template, write the question for the poll. 

For instance, "Which product category do you love most?"

3. Create Response Links

Use text or image blocks to create clickable response options. 

For each option, embed the update_property_link syntax. 

The syntax follows a specific pattern: <a href="{% update_property_link 'Property_Name' 'Value' %}">Click here</a>.  

4. Insert the Code

For each response option, replace 'Property_Name' with the name of the custom property created in Step 1 (e.g., 'Favorite_Product_Category') and 'Value' with the specific response (e.g., 'Skincare').

The final link for the "Skincare" option would look like this: <a href="{% update_property_link 'Favorite_Product_Category' 'Skincare' %}">Skincare</a>.

5. Test and Launch

Test the email with a live contact to ensure the property is updating correctly. 

Unlike test sends which make responses anonymous, a live send is required to properly test the data syncing.  

Method 2: Klaviyo + Third-Party Survey Tools

Sometimes you want more advanced survey features: multiple questions, logic jumps, or detailed analytics.

For most users, the simplest and most robust way to create a Klaviyo poll is by using a third-party tool.

These applications specialize in building a variety of on-site campaigns, including surveys, quizzes, pop-ups, and landing pages.

The general process involves building the poll within the external application and then sending it to an audience via a link or embed code within a Klaviyo email campaign or flow.

The responses are then automatically synced back to the corresponding Klaviyo profile as custom properties, allowing for powerful segmentation and automation.  

There are a number of highly effective third-party tools that integrate seamlessly with Klaviyo, each with unique strengths. 

These tools send responses back to Klaviyo as profile properties → meaning you can segment and trigger flows based on answers. Here’s a quick comparison table:

Method 3: Using Klaviyo Signup Forms as Polls

If you prefer a lightweight option that doesn't require building full campaigns or embedding survey tools, you can use Klaviyo’s native signup forms as a simple poll.

This method allows you to capture poll responses at the same time someone subscribes, making it particularly useful for onboarding surveys or segmenting new subscribers right from the beginning.

Here’s how to do it:

1. Go to Sign-up Forms in your Klaviyo dashboard.
2. Click Create Blank Form to start fresh.
3. Give your form a clear, descriptive name (e.g., “New Subscriber Poll”).
4. Choose which list will store the responses.
5. Pick your preferred form type (pop-up, fly-out, embedded, etc.).
6. Hit Save and Design to customize.
7. Add your poll question with multiple-choice options (use radio buttons or dropdown).
8. Customize the look and feel to match your brand (colors, fonts, logo).
9. Add a CTA button (e.g., “Submit Vote”).
10. Publish the form and start collecting responses immediately.

The Final Step

Creating the poll is only the first part of the process.

The real value is unlocked in the next step: using the collected data to drive automated, personalized marketing efforts.

Once a customer responds to a poll, their answer is automatically saved as a custom property on their Klaviyo profile.

This data can then be used to create highly specific segments. For example, a segment could be built using the condition  

Properties about someone -> Favorite_Product_Category -> equals -> "Skincare".  

With these new segments in place, a wide range of powerful automations can be created.

1. Personalized Flows

A flow can be triggered specifically for the "Skincare" segment, sending a series of emails that highlight new skincare products, customer testimonials, and educational content.  

2. Targeted Campaigns

Targeted email campaigns can be launched that feature products related to a respondent's specific interests. 

3. Hyper-Personalized Content

Dynamic content blocks within emails can be used to display images, product recommendations, or promotions based on a customer's poll responses, creating a truly unique and tailored experience for each recipient. 

 FAQs

1. Can you embed a survey directly inside a Klaviyo email?

No. Most inbox providers don’t allow interactive forms inside emails.

The workaround is clickable links (update_property_link) or linking out to a hosted survey.

2. Is there a “Klaviyo survey builder”?

Not in the same way you’d find in Typeform or Google Forms.

But signup forms, profile properties, and integrations get you the same result.

3. Can I run multi-question polls in Klaviyo?

Not natively. You’ll need a survey tool like Typeform or Survicate for that.

4. Why are my test responses anonymous?

When a test email is sent from Klaviyo, it does not include recipient-specific information.

As a result, any survey responses from a test email will appear as anonymous.

To properly test the data sync and ensure that the respondent's information is captured, the survey must be sent to a live contact in a real campaign or flow.  

5. What is the difference between a Klaviyo poll and a survey?

The terms "poll" and "survey" are often used interchangeably.

Generally, a poll refers to a single-question inquiry, while a survey is a multi-question questionnaire.

Both are designed to collect zero-party data that can be used for segmentation and personalization in Klaviyo.  

6. How do I set up a Klaviyo NPS survey?

An NPS (Net Promoter Score) survey is best created using a third-party tool that specializes in customer feedback, such as Survicate or ConvertFlow.

Both tools offer dedicated NPS templates and a native integration that automatically syncs the responses to a customer's Klaviyo profile for easy segmentation and follow-up.  

Final Thoughts

Klaviyo doesn’t make it obvious, but polls and surveys are 100% possible inside the platform.

Whether you use the quick-and-dirty update_property_link, a custom signup form field, or a polished Typeform integration, the end goal is the same: collect zero-party data, use it for better segmentation, and personalize your flows so customers feel understood.

And that’s the real power of learning how to make a poll in Klaviyo, not just gathering answers, but turning them into revenue-driving insights.

Want to do more than just run a poll?

Our email marketing experts help brands build high-converting Klaviyo flows that don’t just collect clicks, they drive revenue.

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