If you're building a brand on Shopify, there's a good chance you’ve noticed the small line of text in your footer that says “Powered by Shopify.”
It can feel a little generic when you’re aiming for a clean, custom look for your Shopify store.
For store owners who want every inch of their site to reflect their own brand (and not Shopify’s), removing this tag is one of the easiest yet most overlooked finishing touches.
In this guide, we’ll walk you through how to hide "Powered by Shopify" in just a few simple steps.
It’s a default piece of text included in most Shopify themes.
It tells visitors your site was built using Shopify’s platform.
While it doesn’t harm your store, it doesn’t exactly help build a premium image either.
Many Shopify store owners choose to remove or replace this line to make their site feel more custom and professional.
Here’s the fastest method we use in our Shopify builds:
This method works great for removing the text entirely.
But if you’re thinking of replacing it with your own message (like “Free shipping on all orders”), this won’t cut it.
The hyperlink still leads to Shopify’s site, and there’s no built-in option to remove that link without editing your store’s code.
The next method is the more advanced route, which is editing your theme code.
If you want to remove "Powered by Shopify" text completely and even replace it with something custom, you’ll need to edit your store’s code.
Here's how to do it safely:
You’ve got two options here, depending on what you want:
{% comment %} {{ powered_by_link }}{% endcomment %}
If you want to replace it with a different link (e.g., “Free shipping on all orders”), just removing or commenting won’t help.
It’ll still point to Shopify’s site.
Instead, add this snippet at the top of your footer.liquid file:
{% capture powered_by_link %}
<a target="_blank" rel="nofollow" href="https://YOURSTORE.com">
YOUR TEXT</a>
{% endcapture %}
This overrides the default link and text.
The target="_blank" opens it in a new tab, and rel="nofollow" tells search engines not to pass link equity. Both are optional, but useful.
After making your changes, click the Save button in the top-right corner.
Then reload your storefront to confirm that the text is gone.
Before you dive into the code, it’s always better to duplicate your theme or back it up.
That way, if anything goes sideways, you’ve got a safe version to fall back on.
Should you ever need to re-add the "powered by Shopify" tagline to your website, simply undo your earlier changes.
Why Remove "Powered by Shopify"?
What Should You Put in the Footer Instead?
A good footer builds trust and helps with navigation.
Here are a few useful ideas:
Can You Customize Shopify Footers?
Yes. Shopify lets you edit most parts of your footer, text, columns, menus, and more, depending on your theme.
You’ll find footer settings inside the theme editor (Online Store → Themes → Customize).
You can often add extra menu links, insert social media buttons, and toggle email sign-up sections.
If your theme is limited, custom Shopify development can help.
Removing the “Powered by Shopify” line is a small win, but it’s a win that elevates your brand’s identity and polish.
You don’t need to be a developer.
Whether you go with the language editor or dive into the Liquid code, the steps are straightforward.
And once it’s gone? Use that space to reinforce your brand and guide customers.
Because every part of your storefront, even the footer, should feel like yours.
Need help customizing your Shopify store?
Our development team can help you fine-tune everything from footers to full redesigns.