Home / Weldon Brewster
A Los Angeles construction photographer, a new film studio and a private gallery he owns. We built the brands, websites and software behind all three.
(01)
Project Overview
Weldon Brewster is a Los Angeles photographer with nearly four decades on construction sites and landmark builds, from Frank Gehry’s The Grand in LA to the I-35 bridge in a Minnesota January. Since 2024 we’ve built three things for him, in this order:
01: A rebrand and new website for Weldon Brewster Photography.
02: A brand-new brand and website for Structural Stories, the film studio he launched next.
03: A private gallery where his clients view and download their photos.
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Services provided
(03)
The challenge
His photography brand didn’t feel as premium as his work. Then he started Structural Stories, a film studio for a different kind of client, and it needed a name of its own.
Every shoot was delivered through a hosted gallery service he couldn’t change. He couldn’t add features or organise his photos his own way, and the archive kept growing.
(Before)
151 MP
Shot on a Phase One IQ4 150, four decades of work, from The Sphere to the 6th Street Bridge, fill a 250 TB archive.
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How we worked
(1)
Gave Weldon Brewster Photography a new identity that feels premium.
(2)
Took weldonbrewster.com from wireframes to a full Webflow build.
(3)
Created the Structural Stories brand, its website and everything around it.
(4)
Built the private gallery to replace the hosted gallery service.
(5)
Keep both sites and the gallery moving, on a standing weekly call.
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The Output
Part 1
The brief was one line: should not feel cheap, but expensive. We explored three identity directions and landed on a mark where a camera lens and a photo frame form a W, on a quiet slate palette. Then we rebuilt weldonbrewster.com in Webflow around his best projects.
Part 2
Structural Stories makes films for construction and engineering firms, a different buyer from his photography clients. So it got its own brand, voice and colours, a website built from scratch, and everything a client sees: landing page, proposals, pitch decks, client agreements, business cards, email signatures and socials.
The brand stands on one idea: find the Blade of Grass in a billion-dollar build, the one detail everyone else walks past. No sizzle reels, only proof that helps A/E/C firms win pursuits, hire talent and own their sector.
Part 3
We built a custom web app at studio.weldonbrewster.com to replace the hosted service. Photos upload straight to his own cloud storage, and large uploads pause and resume.
(What his clients see)
A private, password-protected link. They browse the shoot by timeline, index or grid, and download in original or web quality.
(What Weldon sees)
He invites his team, creates as many folders and galleries as he needs, and sees every view and download. Links can expire or be reset, and deleted galleries wait 30 days before they’re gone.
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Impact
2 brands
and two websites, live and maintained since 2024
~250 TB
of photos in a private gallery Weldon controls
~5× less
to run than the hosted gallery service it replaced
Weekly
working call since 2024, where every list comes back done
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The outcome
“We meet every week, I bring the list, and it comes back done.”
“I change my mind, I redesign things, I show up with ideas out of left field, and the answer is always ‘okay, we can do that,’ followed by something better than I pictured.”
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